Posted by jonathanfryer on Sunday, 3rd March, 2013
If there was a magic formula to win elections it would have been patented and sold to the highest bidder long ago. Nonetheless, there are many practical tips from which a political campaigner can learn, from the late David Penhaligon’s “if you have something to say, put it on a piece of paper and shove it through the letterbox” to much more recent advice on how best to use social media. It is no surprise that many of the best tips have come from Liberal Democrats (or Liberals before them) as the third party in British politics has always had to fight harder and more imaginatively than the big two in order to win seats. It was no coincidence that Trevor “Jones the Vote” in Liverpool largely invented community politics and exported it down south via the 1973 Sutton and Cheam by-election. Now, one of the Party’s campaigning gurus, Mark Pack — no longer working for the Party but still acknowledged as the mastermind behind much of Lynne Featherstone’s successful activities in Hornsey and Wood Green — has teamed up with former colleague Ed Maxfield to write an Everyman’s guide to successful campaigning: 101 Ways to Win an Election (Biteback, £12.99). It could all too easily have fallen into the trap of the Pippa Middleton school of How To books, i.e. stating the obvious as if it were a huge secret, but in fact the book is packed with very astute and useful advice, held together with an occasionally tongue-in-cheek commentary. The book is conveniently divided into 101 bite-sized chunks or chapters, each about the length of a BBC Radio 4 Thought for the Day. Grouped under five headings — A Good Message, The Team, The Resources, Communicating the Message, and Leadership — they offer an A to Z of sensible guidelines as well as pointers to disaster avoidance. Reading the book carefully, ideally in small sections, won’t necessarily deliver victory to any aspirant candidate or campaign, but it will make it more likely. And as the authors say in the final chapter, the book can be usefully stored away to be referred to repeatedly when the need arises.
Posted in Uncategorized | Tagged: 101 Ways to Win an Election, Biteback, David Penhaligon, Ed Maxfield, Liberal Democrats, Lynne Featherstone, Mark Pack, Pippa Middleton, Trevor Jones | Leave a Comment »
Posted by jonathanfryer on Sunday, 9th December, 2012
Sutton is rightly hailed as London Liberal Democrats’ flagship council but of course the borough was put on the map politically some years before the (then) Liberal-SDP Alliance actually won control (on the Mayor’s casting vote). Indeed, 40 years ago the parliamentary constituency of Sutton and Cheam hit the headlines when young Graham Tope — at that time characterised by his cruel glasses and wicked sideburns — seized the seat from the Tories in a by-election on at 32.6% swing. I was in my final year at university at the time but remember the subsequent Liberal euphoria well. As was rightly recognised at a 40th anniversary buffet dinner at the Sutton Life Centre last evening, the Sutton & Cheam by-election was the first time Trevor Jones from Liverpool put into practice his concept of community politics — which meant pounding the streets to identify local issues and then trumpeting them in regular Focus leaflets — including the scary example illustrated here. Focuses are such old hat these days that it’s hard to imagine the huge impact this technique had. The Conservatives didn’t know what had hit them and Graham became not just a local celebrity but a national one too. Alas he was unable to hold the seat in the February 1974 general election, but he went on to become Leader of Sutton Council, a Member of theHouse of Lords, a London Assembly member and one of the Liberal Democrat representatives on the EU’s Committee of the Regions, at one time simultaneously. Apparently he can, like Margaret Thatcher, get by on very little sleep — though there the similarities end. Anyway, it was a splendid occasion last night, free of pomp but full of good humour and enlivened with tributes to Graham from a variety of people who have served with him in various guises, including Lynne Featherstone MP, (Baroness) Sally Hamwee, (Baroness) Sarah Ludford MEP and former Sutton Council leader Sean Brennan. There was even some audio-visual entertainment, including a replay of the 1974 election night TV coverage, which included a nice potted portrait of the man.
Posted in Uncategorized | Tagged: Focus leaflets, Graham Tope, Liberal Democrats, Lynne Featherstone, Sally Hamwee, Sarah Ludford, Sean Brennan, Sutton and Cheam, Sutton Council, Sutton Life Centre, Trevor Jones | Leave a Comment »