Jonathan Fryer

Writer, Lecturer, Broadcaster and Liberal Democrat Politician

Archive for August 11th, 2017

All in the Title

Posted by jonathanfryer on Friday, 11th August, 2017

titlesNewspaper editors have long realised how important headlines are as teasers to attract people to read the articles that follow, and the same is true of book titles. A title should give some indication of what the book is about, or at least intrigue, so that the person who picks up the book in a bookshop or looks at its entry online is then encouraged to read the back cover, or open the volume to read a sample page. So it is important for writers to give due consideration to what their book will be called. Sometimes titles write themselves; my first book was called The Great Wall of China because it was indeed about the Great Wall of China — something everyone has heard of, but few know much about. In contrast, my latest book, a childhood memoir, went not for the straightforward but for the intriguing: Eccles Cakes, not just because the first half covers my childhood experiences in Eccles, now a suburb of Greater Manchester, but because of the way that Eccles cakes were a comfort food for me at times of distress. Sometimes agents or publishers will suggest a change of title, or even insist on it, but writers should be prepare to fight their corner on what they want. Perhaps my favourite among all the books I have written was published in England under the title I had given it: André & Oscar: Gide, Wilde and the Gay Art of Living, which did reasonably well, but the American publisher who brought out the US edition insisted on changing the title to André & Oscar: A Literary Friendship and the book sank like a stone Stateside. Some titles can be absolutely inspirational. My all-time favourite is Gone with the Wind — at once inviting and unforgettable.

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