Jonathan Fryer

Writer, Lecturer, Broadcaster and Liberal Democrat Politician

Digital Comms Is Only Part of the Answer

Posted by jonathanfryer on Tuesday, 1st September, 2015

Rob Blackie LibDems in CommsThere was a very convivial meeting of Liberal Democrats in Communications this evening, hosted by Rob Blackie in the basement of a welcoming upmarket pub in Pimlico. Apart from networking the idea was to hear from two speakers: Richard Morris, a successful advertising executive and author of the popular A View from Ham Common blog, and the journalist and broadcaster Miranda Green (both LibDems themselves). The participants were overwhelmingly young, maybe partly because “taster” publicity for the evening suggested that it might help those who sought a career in Communications or the Media. But even an old hack like me found it interesting. Richard spoke particularly about how he views the applications of people who want to work for his agency; in a nutshell, they have to captivate with their introductory lines so that those hiring think “that person sounds interesting; I’d like to talk to them”. He told the cautionary tale of some poor sod who had the bright idea of writing their CV on the icing of a delicious cake sent to the interviewing penal. Unfortunately, they ate the cake before realising that there was no other copy of the CV or way of knowing who the person was.

Miranda GreenRichard MorrisMiranda — who served in Paddy Ashdown’s office in the days when the LibDem leader was up at 5am and wondering why everyone else was not already busy at work. focused more on the May election campaign , or debacle, as some of us now fondly refer to it. It is not enough to keep pushing dozens of leaflets through people’s doors any more, and while television is still extremely important (especially for older voters) digital media can have a big impact, as Obama’s campaigns in the United States have shown. It was unfortunate, to put it mildly, that having promoted the slogan “stronger economy, fairer society” for four and a half years of the Coalition government the LibDems suddenly switched to “neither left nor right”, leaving many activists, let alone the electors, wondering “Huh?” Obviously a very high digital media presence can have a big effect, especially in motivating younger people, but there is no use smothering Facebook or twitter with posts if there are no clear messages within. LDHQ please note. As Rob Blackie is running a very high profile digital media campaign in his effort to be selected with a chance of winning a seat on the London Assembly it was good of him to devote an evening to this worthwhile venture. One was also pleased to see fellow GLA contenders Merlene Emerson and Mark Platt present.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: