Jonathan Fryer

Crafting a Liberal Democrat General Election Narrative

Posted by jonathanfryer on Monday, 5th January, 2015

imageThe starting gun has fired for May’s general election in the UK, and Deputy Prime Minister Nick Clegg has stressed that the LibDems can be a useful moderating force in a future Coalition with either the Conservatives or Labour. That’s all well and good, but “Let’s have another Coalition!” isn’t a message that is going to warm the hearts of most voters on the doorsteps, even though virtually all recent opinion polls suggest that that is what the electorate will deliver. I know we will have our manifesto, but most voters don’t read party manifestos, and instead vote for a brilliant local MP (which will boost the chance of survival of many of our incumbents) or because they feel in tune with a party’s values. Currently, somewhere in the region of 8-10 per cent feel in tune with the LibDems, which is why we must get away from just slagging off Labour and the Conservatives, must stress which very positive LibDem policies have been implemented since 2010, and above all craft a narrative which reaffirms the LibDems as a party of principle, pro-people and pro the environment — above all, not letting the Greens steal a march on us on that.

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2 Responses to “Crafting a Liberal Democrat General Election Narrative”

  1. Neil Stockley said

    Interesting post. What do you think the narrative (as opposed to the slogan, or communications themes) should look like? And would anyone listen?

    • “If a kingdom is divided against itself, that kingdom cannot stand”
      Any return to the old class divided politics is going to be the politics of economic decline. The East Asian economies have risen in the last thirty years, without a new spirit of cooperation the British economy will fall in the next thirty years.

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