Crafting a Liberal Democrat General Election Narrative
Posted by jonathanfryer on Monday, 5th January, 2015
The starting gun has fired for May’s general election in the UK, and Deputy Prime Minister Nick Clegg has stressed that the LibDems can be a useful moderating force in a future Coalition with either the Conservatives or Labour. That’s all well and good, but “Let’s have another Coalition!” isn’t a message that is going to warm the hearts of most voters on the doorsteps, even though virtually all recent opinion polls suggest that that is what the electorate will deliver. I know we will have our manifesto, but most voters don’t read party manifestos, and instead vote for a brilliant local MP (which will boost the chance of survival of many of our incumbents) or because they feel in tune with a party’s values. Currently, somewhere in the region of 8-10 per cent feel in tune with the LibDems, which is why we must get away from just slagging off Labour and the Conservatives, must stress which very positive LibDem policies have been implemented since 2010, and above all craft a narrative which reaffirms the LibDems as a party of principle, pro-people and pro the environment — above all, not letting the Greens steal a march on us on that.