Jonathan Fryer

Writer, Lecturer, Broadcaster and Liberal Democrat Politician

Gavin Esler’s Lessons from the Top

Posted by jonathanfryer on Thursday, 20th September, 2012

The writer and broadcaster Gavin Esler — perhaps best known as one of BBC Newsnight’s presenters — has met a great many leaders but not many great leaders, as he told a literary lunch at the Oxford and Cambridge Club in Pall Mall today. His musing was linked to his latest book, Lessons from the Top (Profile Books, £12.99), which looks at how successful leaders tell stories to get ahead — and stay there. His thesis is that the best political leaders (as well as top entrepreneurs) are strong story-tellers, with the basic elements of  ‘who am I, who are we, and where am I going to take us?’ Margaret Thatcher had a brilliantly pithy line which had a whole back-story to itself: ‘I am a grocer’s daughter from Grantham’, for example. But Gavin lamented the fact that over the past 25 to 30 years, basically since the end of the Cold War, the name of the game has changed, as we have become a confessional culture. The public has been taught to expect personal details about even the loftiest figures, and scandals are daily laid bare — what one might call the globalisation of gossip. Of course, journalists, and through them the public, don’t always get the right first impressions. When Gavin went to interview Angelina Jolie, for example, he expected to meet an airhead, whereas actually she proved to be a highly intelligent woman who has adapted well to her role as a UN goodwill ambassador. Some politicians, alas, tell false stories; Tony Blair didn’t earn the sobriquet ‘Bliar’ for nothing. But the message of today’s talk was clear: if you want to succeed in life, tell a good story, and keep it simple.



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